Marketing a website that already exists.

By Sunny Patel — in SEO since 2010, specialising in semantic SEO, topical authority and AI search.

Most guides tell you how to launch a site. This one is for websites that already exist.

You have history, indexed pages, and at least one conversion leak you don't know about yet. The order is the strategy: measure, fix, strengthen, amplify. Not a channel buffet.

Start here

• How to Market a Website in 2026: The Existing-Site Playbook
  Marketing a website in 2026 isn't a channel buffet. It's a sequence: measure, fix, strengthen, amplify. The existing-site playbook, in order.
• GEO for Established Websites: How to Get Cited by AI
  GEO isn't a second retainer. SEO and GEO share 80% of their inputs. Here's the 20% that differs, backed by citation data from a 50-site pilot.

Sections

• Website Marketing Strategy — the operating system: sequencing, budgets, audits, plans
• Search Visibility — getting retrieved and cited by search and AI answer engines
• Glossary — definitions with a stance, not Wikipedia paraphrase

What's on this site

A topical map on marketing an existing website, an original citation-share study, cluster pages, glossary, teardowns, and product specs — organised into seven core sections (strategy, search visibility, content ops, technical foundation, CRO, distribution, measurement). Content is in git; the site itself is the case study.

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